Sales Enablement: Aligning Marketing and Sales

Presented by: Pam Didner

Want to increase your revenue? Align your marketing and sales efforts!

In this Working Webinar Series with Sales Enablement Expert Pam Didner, you'll learn how to finally close the gap between sales and marketing. Learn about lead qualifications, how to use content mapping to support your sales department and ways to integrate martech and sales stack technologies.

You'll walk away from this series with a three-part Sales Enablement plan, ideas on how to get plan buy-in from sales and management stakeholders, and ways to maintain ongoing collaboration between departments.

You'll learn how to...

  • Align Marketing with Sales to ensure your content supports company revenue goals
  • Think like a salesperson when gathering intelligence and writing sales-supporting marketing content
  • Create and present a three-part Sales Enablement Plan to key stakeholders
  • Implement and access your Sales Enablement Dashboard so you can measure and refine your results

About Our Expert

Pam Didner

Pam Didner

Pam Didner is a veteran B2B tech marketer, host of the B2B Marketing and More podcast, and author (Effective Sales Enablement and Global Content Marketing). Her forte is creating successful global marketing plans to meet local marketing and sales teams' needs. Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

Frequently Asked Questions

What's a Working Webinar Series?
Dedicating four continuous hours to learning isn't always possible. We get it, your day is packed with meetings to attend and projects to complete. Each Working Webinar Series breaks up a larger, deep dive into a topic into multiple, manageable, one-hour Working Webinars, so you're able to get the complete live experience—and all the nuts-and-bolts learning—without setting aside half your day for a workshop. Plus, you don't have to attend every Working Webinar in a series to get smarter... you can always pick and choose the topics that matter most to you and only attend those sessions.

How is a Working Webinar different from a regular webinar?
When you think "webinar," you probably think speaker presentation + maybe some Q&A time at the end. Those can be great, for sure (we do plenty of those, after all). But our PRO Working Webinars take things a step further for marketers like you who want to learn by doing. Workbook? Check. In-class exercises based on what you're learning right now? Check. Active attendee participation (mics and cameras FTW!)? 100% encouraged.

How much does it cost to register for a Working Webinar?
Our Working Webinars are only available to MarketingProfs PRO subscribers. Membership really does have its privileges, after all. Go PRO now for access to all of our Working Webinars, Master Classes, and so much more. (Already PRO? Log in now to register.)

If this Working Webinar is included in my PRO subscription, why do I need to register?
For upcoming Working Webinars, think of registering as an RSVP; this way, we can send the webinar access link to all the right people. If you want to replay the recording on-demand, registering will bookmark the content on your Learner Dashboard, so you can find it again later.

The live webinar is starting soon. How do I get connected?
If you've already registered for the webinar and you're signed in to the site, select the "Watch" button from the webinar description page. The presentation will launch in a separate browser tab. MarketingProfs webinars are presented in Zoom.

What if I miss the live webinar?
That's a bummer. Working Webinars are chock full of activities and instructor/attendee interaction, so you'll get the most out of them by participating live. But, we get it: sometimes life (and the office) get in the way. The good news is that you'll still learn a thing (or five) by watching the recording on-demand. Simply download the workbook and follow along at your own pace. While Working Webinars are best experienced live, we record each for on-demand replay. Go PRO now for access to all of our upcoming and on-demand Working Webinars. (Already PRO? Log in.)

Have additional questions? We've got you covered. Email customer support.


Be sure to register for each session individually

June 9, 2022

Closing the Gap Between Sales and Marketing

Your customers want great content. Your sales team wants your support! Learn how to ensure your marketing content is just what Sales needs.

June 16, 2022

Preparing Your Sales Enablement Plan

Discover the steps to a successful Sales Enablement Plan that increases revenue and makes life easier for you and the sales team.

June 23, 2022

Creating Your Sales Enablement Plan

Learn how to create a three-step Sales Enablement Plan that builds a successful relationship with Sales.

June 30, 2022

Keeping Sales Enablement Going

Identify how to use continuous feedback and communication to strengthen and refine your new Sales Enablement Plan now... and into the future.