Today's dose of marketing know-how.
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Thursday, May 7, 2026
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👋 Hello, Marketer!
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Another tip for tackling creative roadblocks is to try listing titles for something: new restaurant names, made-up news headlines, new slogans for cat food. Asking your brain to drum up short and quippy ideas can give you that spark you need to think bigger or use words you wouldn't normally turn to.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Your Data Is the Problem: Why Data Readiness Is the Real AI Imperative
Most AI failures in B2B marketing aren’t about technology—they’re about data. See how poor data quality undermines results and what you must fix before AI can deliver value.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in. "Moonmaxxing" takes the win. See how your peers voted.
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SPONSORED GUIDE
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Stop Managing Chaos. Start Running a Marketing Engine.
When requests, approvals, and assets live everywhere, marketing can't move forward. Learn how global teams automate marketing workflows to streamline campaigns, accelerate approvals, and keep work moving without the endless back-and-forth.
Discover the Wrike difference ➔
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INFOGRAPHIC
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How AI Is Reshaping Tech Stack Investment
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors.
Check out the findings ➔
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SPONSORED CONTENT
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The Insider's Guide to Experiential Marketing
Want to make a lasting impact? Give attendees an experience they’ll never forget. Discover how to blend business goals with memorable moments, stretch any budget, and drive higher event ROI. Download this free guide for ideas you can steal for your next event.
Get the guide ➔
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How to Become a Data-Driven Company (Without a Data Scientist)
Hear how you can become a data-driven organization from Linda Schumacher, former senior director of analytics and data strategy at CX company Qualified Digital.
Listen now ➔
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FOR MARKETINGPROFS PRO MEMBERS
Data Overload, Insight Deficit
Too much data with too little insight? In our 4-part How-To series, Data to Decisions: AI-Powered Measurement & Analysis, Zontee Hou walks you through the steps to create an AI-powered, data-driven process to uncover hidden patterns, find new opportunities, and drive growth.
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PROFS PICK—SPONSORED
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Get Your Marketing Workflow Under Control
Approval delays? Broken workflows? Disconnected tools? Wrike connects planning, execution, and analytics in one platform so you can launch smarter campaigns, pivot quickly, and drive higher ROI. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving with Wrike.
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MAY
7
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45 minutes | sponsored by Notified
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MAY
13
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Session 4 of our Foundations for Marketing Success PRO series
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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