Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, May 8, 2025
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👋 Hello, Marketer!
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I can get too enthusiastic when making To Do lists. Like a meeting that turns into a brainstorming session, my brain decides I need to capture everything I need to do ever rather than just today. So lately I've gone back to the trusty Post-It note. The built-in space limitations always help focus me.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Pam made a complicated process easy and simple to understand and present."
—Attendee at Pam Didner's B2B Forum workshop. Pam hosts another workshop this November. Details here.
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SPONSORED ARTICLE
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AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth
Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.
Read more ➔
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INFOGRAPHIC
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Which US Jobs Are Using Generative AI the Most?
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, researchers analyzed millions of conversations from the Claude platform.
See the infographic ➔
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MARKETINGPROFS EVENT
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Content Marketing Friday Forum
Are you asked to create more content—without additional resources? In this free online event, discover how to work smarter, not harder, by focusing on the right metrics, adjusting your workflow so you can scale, and creating content that meets the C-suite's needs.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Building Communities and the Future of Event Marketing
Mia Masson talks about the upheaval the event industry has experienced in recent years, what the future of events looks like, and why building a community is a must for all marketers.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Cut Your LinkedIn Ad Budget!
LinkedIn's default ad settings are costing you money—and reach. Discover a more productive way to run LinkedIn ads. AJ Wilcox shows you how in Low-Cost and Effective LinkedIn Ads That Convert. Included with PRO membership.
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Upcoming Events
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MAY
9
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3 free live sessions | sponsored by Canto
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MAY
14
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Session 3 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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