Today's dose of marketing know-how.
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Friday, May 8, 2026
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👋 Hello, Marketer!
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How about a good old fashioned TGIF? You made it through the first full week of May, and it's a great time to look at all you accomplished last month. Whether you crossed off everything on your to-do list or not, I bet you rocked at least a few big things. Take a moment to celebrate!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How AI Will Shape Trust and Personalization in B2B Events in 2026
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences.
Read more ➔
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COMMUNITY | TESTIMONIAL
"MarketingProfs is a full-stop solution for education and guidance in Marketing. Highly recommend the [PRO] membership because it offers tremendous value to marketers through education, guidance, webinars, and guest contributions."
—Anonymous attendee, Measuring What Matters
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SPONSORED GUIDE
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Stop Managing Chaos. Start Running a Marketing Engine.
When requests, approvals, and assets live everywhere, marketing can't move forward. Learn how global teams automate marketing workflows to streamline campaigns, accelerate approvals, and keep work moving without the endless back-and-forth.
Discover the Wrike difference ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 8, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 1.
Stay in the know ➔
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FRIDAY FORUM
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Discover the Value Hiding in Your Content
B2B buyers are tuning out generic content—and your competitors are still publishing it. Join three expert sessions to learn how to create credible, conversion-driven content that earns trust, closes gaps in the buyer journey, and actually moves decision-makers to act.
Save your seat ➔
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VIDEO FROM THE ARCHIVES
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Unleashing the Power of Short-Form Video
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Stand Out From AI
There's a lot of content out there, but does any of it resonate with you—or your ideal client? Nick Westergaard wants to show you how to make your unique ideas and perspective stand out in our How to Build a Standout Brand master class. PRO members can stream it free today!
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PROFS PICK—SPONSORED
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Get Your Marketing Workflow Under Control
Approval delays? Broken workflows? Disconnected tools? Wrike connects planning, execution, and analytics in one platform so you can launch smarter campaigns, pivot quickly, and drive higher ROI. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving with Wrike.
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MAY
13
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Session 4 of our Foundations for Marketing Success PRO series
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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MAY
28
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60 minutes | sponsored by ON24
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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