Today's dose of marketing know-how.
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Together with Ortto, the modern marketing automation tool
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Today's dose of marketing know-how | Wednesday, June 11, 2025
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👋 Hello, Marketer!
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If you've gotten a MarketingProfs email from me (or read these blurbs... hi, you!), I've likely shared a bit of my soul with you. I write emotion-first. Sometimes I wonder if I (read: know I do) get overly mushy. But why not write emails like they're little love letters to your audience? Even B2B needs a little love sometimes.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Keep Your Team's Creative Pulse Racing—Because Outdated Approaches to Creativity Won't Survive in the Age of AI
Discover how to boost your team's creativity with real-world tactics like reframing challenges and gamifying ideation sessions.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! Check out what your peers said:
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SPONSORED
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Meet Your Customers Where They Are—WhatsApp
More and more businesses are including WhatsApp in their communication channels. With Ortto's seamless WhatsApp integration, you can start real conversations that drive results.
Reach out for a demo ➔
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RESEARCH
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The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent research.
Check out the study findings ➔
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SPONSORED VIRTUAL EVENT
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The Virtual Summit for Marketers Shaping What's Next
Join experts and executives redefining what successful marketing looks like, from AI-powered insights to smarter campaign orchestration and stronger business outcomes. Leave with a new framework to elevate your performance, unify your brand and demand efforts, and stay ahead of what's next.
Register now ➔
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PODCAST FROM THE ARCHIVES
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Creativity, Disruption, and the Expression Economy
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.
Read more and listen in ➔
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MARKETINGPROFS WEBINAR
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Friday: Growth Marketing GPS
Join us for Your B2B GPS: Recalculating Routes to Revenue and discover how responsive customer journeys help you react in real-time to customer signals. Presented by customer journey expert Phoenix Harvey. Friday at 12 noon ET. Free registration for your whole team.
React in real-time ➔
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FOR MARKETINGPROFS PRO MEMBERS
Persona Research... Gone to Waste?
Buyer personas help you focus your message-to-market match. But, too often, our buyer personas go unused. Don't let your buyer personas go to waste. Discover how to target your ideal audience in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. Free to PRO members.
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PROFS PICK—SPONSORED
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Gain access to the full power of modern marketing automation
If only you could get customer data, marketing automation, and analytics all working together—supercharged with AI... Well, you can! Seamlessly personalize and automate campaigns across every channel with Ortto's native customer data platform (CDP), prebuilt journeys, and real-time activations. The proof is in the case studies: You save time, drive results, and scale faster—just like TrustRadius and other leading brands have done. With lightning-fast onboarding and top-rated support, getting started is effortless. See what Ortto can do.
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Upcoming Events
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JUN
11
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60 minutes | Session 3 of Modern Email Marketing Essentials
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
24
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See 6 short demos of today's hottest martech tools
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JUL
11
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3 free live sessions | sponsored by Showpad
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