Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Today's dose of marketing know-how | Thursday, June 11, 2026
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👋 Hello, Marketer!
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The teeny tiny baby frogs are hatching! There's a little pond by where I live and the frogs LOVE to hang out there. Over the last week, the tiniest baby frogs have been emerging out into the very big world, and I'm pretty sure the entire neighborhood can hear me squeal with delight every time I spot one.
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—Bri Krantz | MarketingProfs Director of Content
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TOMORROW! Free virtual event
Better Decisions = Better Campaigns
Better campaigns start with better decisions. Learn how to use ICPs to guide strategy, apply AI to your workflows without adding noise, and build campaigns leadership can connect to business results—all in our free virtual event TOMORROW!
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In This Issue
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ARTICLE
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Stop Guessing, Start Earning: Publishers Need a Fusion Layer to Better Value Audiences
Publishers often separate auction data from audience analytics, limiting revenue potential. Learn how combining both datasets creates stronger pricing strategies, better forecasting, and more defensible audience valuation.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I owe you money for the value I have gotten from my MarketingProfs membership. I've been at this for 25+ years and there is always something new to learn. Now, AI makes us all rookies again—credible, continuous, current learning is absolutely critical more than ever right now."
—PRO attendee, AI Prompting and Automation series
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INFOGRAPHIC
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The Tactics of 'Scrappy' US Small Business Marketers
A third of small business owners say designing their own materials is the "scrappiest" cost-cutting marketing move they've made, according to recent research.
Check out the infographic ➔
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FRIDAY FORUM
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Use Your ICP, Eliminate Bottlenecks, Drive Pipeline
Your campaigns are running—but are they driving revenue? Join three sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks, and connect every campaign to pipeline and revenue numbers leadership cares about.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Make LinkedIn Ads Work for You
AJ Wilcox talks all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
ICYMI: AI Use Cases for Marketers
We kicked off our new PRO member series yesterday, AI Use Cases for Marketers. But it's not to late to join! There are five sessions to come featuring experts showing you how they're finding success using AI in their marketing workflows. This entire series is part of your PRO membership, so watch it live or stream it at your own convenience!
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JUN
12
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3 free live sessions | sponsored by Wrike
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JUN
17
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60 minutes | session 2 of AI Use Cases for Marketers
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JUN
18
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45 minutes | sponsored by Stran
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JUN
25
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60 minutes | sponsored by StackAdapt
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JUN
26
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2-1/2 hours | presented by Erika Heald
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NOV
2-4
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Don't miss the 20-year-running best B2B marketing event on the planet. Tickets are 20% off now!
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