Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Tuesday, June 17, 2025
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👋 Hello, Marketer!
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Tadpole update: the little guys are doing great! There's now a healthy mix of big ones and little ones—tadpoles of all ages and at all stages. I'm not sure I'll get to see them blossom into frogs or toads (I'm guessing they book it to freedom fairly quickly), but it's so much fun to see them grow!
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—Bri Krantz | MarketingProfs Marketing Manager
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Exclusive event that answers...
'How's That Work Exactly?'
Ever curious how martech solutions can simplify your life? Join us at Demo Day for 6 short demos of popular technologies. No cost, no pressure. And you might just find the tool your team needs. June 24.
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In This Issue
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ARTICLE
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Five Lessons B2B Marketers Can Learn From Taylor Swift's Brand Strategy
Taylor Swift's brand strategy reveals important marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand.
Read more ➔
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COMMUNITY | QUOTE
"We need to stop interrupting what people are interested in and be what people are interested in."
—Craig Davis, former chief creative officer at J. Walter Thompson (JWT)
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SPONSORED ARTICLE
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Are You Really Reaching Your Ideal Audience?
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement.
Read more ➔
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SPONSORED
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Cannes Lions: The Industry Shifts Marketers Can't Ignore
Hear directly from marketing leaders who attended Cannes Lions 2025. In this 30-minute webinar, you'll get their take on the bold ideas, standout campaigns, and industry shifts shaping what's next.
Register now ➔
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RESEARCH
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What B2B Salespeople Want From Their CRM
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?
Check out the study findings ➔
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SPONSORED REPORT
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Make Marketing Data Make Sense—Get a Little Help
Marketers know: Data overwhelm is all too real. But AI can help you make sense of it all. Learn how other marketing teams are doing it—in Canva's latest report, Beyond the numbers: How data storytelling redefines communication. Download it to defeat data dread and spark meaningful, metric-driven conversations.
Overcome data overwhelm ➔
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INFOGRAPHIC
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Five Social Media Ad Trends Shaping 2025
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Use SEO to Influence AI
Google's AI summaries are pulling that information from somewhere. Is it your site? If not, start influencing the robots with SEO and the Future of Content Discovery. In just a few hours, Andy Crestodina reveals how you can be featured by AI, today and into the future. Included with PRO membership.
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PROFS PICK—SPONSORED
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Marketing's next era: breakthrough creative and unexpected trends
The Cannes Lions International Festival of Creativity is the largest gathering of people in creative communications, advertising, and related fields. Hear from marketers who were on the ground in Cannes as they unpack the boldest ideas of 2025 at this upcoming webinar. Discover how leading brands are connecting purpose to performance across campaigns. Learn which breakthrough creative and unexpected trends are defining marketing's next era. Get inspired by what top leaders are taking back to their teams—and baking into Q3 plans. Save your spot. Register now.
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Upcoming Events
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JUN
18
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60 minutes | Session 4 of Modern Email Marketing Essentials
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JUN
24
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See 6 short demos of today's hottest martech tools
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JUN
26
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45 minutes | sponsored by Prismic
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JUL
11
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3 free live sessions | sponsored by Showpad
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