Keeping up with today's social media advertising trends—the rapid shifts in technologies, audiences behaviors, and format types—can be a huge challenge.

The task is made even harder by the fact that not all of the changes are relevant to every industry.

To help marketers sort through it all, researchers at Giraffe Social created an infographic (below) covering the big trends that are shaping the future.

It covers five key social media ad shifts and explains which industries each is most relevant to.