Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with the leading ad-buying platform,
|
|
|
Today's dose of marketing know-how | Wednesday, June 18, 2025
|
👋 Hello, Marketer!
|
|
I love trivia and fun facts about animals. Recently, I learned that a group of parrots is called a pandemonium. Alliteration aside, I can't help but think of a bunch of super colorful—and talkative—birds sitting around a table at brunch, all squawking the latest gossip. Is that not delightful?
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
| |
|
We're giving away $1000 in Visa gift cards!
See a Demo, Win a Gift Card.
Join us June 24 for Demo Day, where six martech brands give short demos of their products' most popular features. Ten lucky attendees will walk away with $100 Visa gift cards. Read more about these tools and register for this free event now!
|
| |
|
In This Issue
|
|
|
ARTICLE
|
|
To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy
Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025.
Read more ➔
|
|
COMMUNITY | POLL
Snap is back! And this time, it's planning to sell lightweight AR glasses to consumers. Will you buy augmented reality (AR) glasses? (Take the poll on LinkedIn.)
- Yes, sounds promising
- Depends on its ecosystem
- Nah, the future isn't here yet
|
|
|
|
SPONSORED WEBINAR
|
|
Cannes Lions: The Industry Shifts Marketers Can't Ignore
Hear directly from marketing leaders who attended Cannes Lions 2025. In this 30-minute webinar, you'll get their take on the bold ideas, standout campaigns, and industry shifts shaping what's next.
Register now ➔
|
|
|
RESEARCH
|
|
IT Services Marketing: Channel and Budget Trends
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
Check out the study findings ➔
|
|
|
SPONSORED REPORT
|
|
Make Marketing Data Make Sense—Get a Little Help
Marketers know: Data overwhelm is all too real. But AI can help you make sense of it all. Learn how other marketing teams are doing it—in Canva's latest report, Beyond the numbers: How data storytelling redefines communication. Download it to defeat data dread and spark meaningful, metric-driven conversations.
Overcome data overwhelm ➔
|
|
|
PODCAST FROM THE ARCHIVES
|
|
Everything You Ever Wanted to Know About ABM (But Were Afraid to Ask)
Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.
Read more and listen in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Familiarity + Authority = Trust
Authoritative content on social media is a great way to repeatedly get your name in front of buyers. But what are they looking for, and how can you deliver that? Get the answers you need for creating a great social media presence that attracts buyers in Building Brand Trust Through Social Media with Zontee Hou. Free mini-workshop available to PRO members.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Marketing's next era: breakthrough creative and unexpected trends
The Cannes Lions International Festival of Creativity is the largest gathering of people in creative communications, advertising, and related fields. Hear from marketers who were on the ground in Cannes as they unpack the boldest ideas of 2025 at this upcoming webinar. Discover how leading brands are connecting purpose to performance across campaigns. Learn which breakthrough creative and unexpected trends are defining marketing's next era. Get inspired by what top leaders are taking back to their teams—and baking into Q3 plans. Save your spot. Register now.
|
|
Upcoming Events
|
JUN
18
|
|
60 minutes | Session 4 of Modern Email Marketing Essentials
|
| |
|
JUN
24
|
|
See 6 short demos of today's hottest martech tools
|
| |
|
JUN
26
|
|
45 minutes | sponsored by Prismic
|
| |
|
JUL
11
|
|
3 free live sessions | sponsored by Showpad
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|