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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Friday, June 20, 2025
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👋 Hello, Marketer!
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Happy summer solstice to fellow Northern Hemisphere dwellers! Today is the longest day of the year, marking the beginning of longer nights. This weekend summer solstice is a great time to get outside to enjoy nature, do some sun salutations in your yoga practice, have a bonfire with family and friends, or plant some flowers!
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—Bri Krantz | MarketingProfs Marketing Manager
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Not ready for that sales call?
No Pressure, Just Cool Demos
Sometimes, you just want to see what a martech product can do—without the pressure of a sales call. That's why we're bringing 6 martech vendors together on June 24. See what's new in martech with product demos designed for busy marketers like you. No cost. No obligation. No pressure. Just cool tech.
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Three Ways to Maximize Your Marketing Technology Investment
Avoid painful implementation, limited effectiveness, and poor ROI. Instead, maximize your marketing technology investment and achieve the results that you and your customers expect—by doing these three things.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This offers an amazingly practical resource for working marketing professionals looking for new ways to shine."
—Attendee, Content Marketer's Crash Course
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SPONSORED ARTICLE
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Are You Really Reaching Your Ideal Audience?
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement.
Read more ➔
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SPONSORED WEBINAR
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Cannes Lions: The Industry Shifts Marketers Can't Ignore
Hear directly from marketing leaders who attended Cannes Lions 2025. In this 30-minute webinar, you'll get their take on the bold ideas, standout campaigns, and industry shifts shaping what's next.
Register now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 20, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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MARKETINGPROFS WEBINAR
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AI Agents: Your New Digital Team Scaling the Future of Marketing
AI can now make data-informed decisions and scale your operations faster than ever—and it's becoming an essential part of the modern marketing team. In this free webinar, discover how you can put AI agents to work for you—with various use cases, from ABM to programmatic, SEO, websites, and more.
Scale smarter—starting now ➔
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PODCAST FROM THE ARCHIVES
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How Stanley Black and Decker Accelerated Digital Transformation
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Don't Invent Ideas. Find 'em!
Your content needs to do a lot these days. From cementing brand authority and customer engagement to SEO and marketing automation (and impressing your higher-ups), there's no end to the demand for new content. Discover how to find original ideas for content and thought leadership in Using Research for Content and Thought Leadership, a 2.5-hour Master Class for PRO members.
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PROFS PICK—SPONSORED
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Marketing's next era: breakthrough creative and unexpected trends
The Cannes Lions International Festival of Creativity is the largest gathering of people in creative communications, advertising, and related fields. Hear from marketers who were on the ground in Cannes as they unpack the boldest ideas of 2025 at this upcoming webinar. Discover how leading brands are connecting purpose to performance across campaigns. Learn which breakthrough creative and unexpected trends are defining marketing's next era. Get inspired by what top leaders are taking back to their teams—and baking into Q3 plans. Save your spot. Register now.
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Upcoming Events
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JUN
24
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See 6 short demos of today's hottest martech tools
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JUN
25
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60 minutes | Session 5 of Modern Email Marketing Essentials
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JUN
26
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45 minutes | sponsored by Prismic
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JUL
11
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3 free live sessions | sponsored by Showpad
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We ❤️ Your Feedback
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