Today's dose of marketing know-how.
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Together with the marketing automation platform company, Act-On.
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Today's dose of marketing know-how | Wednesday, June 3, 2026
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👋 Hello, Marketer!
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In June of 1978, Texas Instruments debuted the Speak & Spell, delighting children everywhere with a robotic voice teaching them to read and spell. Even cooler, that voice was the first time the human vocal tract was electronically duplicated on a single chip of silicon. Are you hearing the voice in your head right now?
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Win the Deals You Can't See—A B2B Content Strategy for the AI Era: Q&A with Ariana Keil
Hear from Ariana how sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth.
Read more ➔
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SPONSORED GUIDE
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The Ultimate Lead Capture Guide for Modern Marketers
Get the one-stop guide to learn how to attract, convert, and nurture more high-intent leads with practical strategies for forms, landing pages, and personalized campaigns. Plus, explore how to make sure your handoffs to sales set up both your teams to win.
Get the guide ➔
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RESEARCH
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The State of Enterprise Marketing Experimentation in 2026
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research.
Check out the findings ➔
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SPONSORED WEBINAR
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How B2B Marketing Leaders Turn AI Into Real Pipeline
Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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The Mechanics of Running a Content-First B2B Marketing Department
Content expert Joe Pulizzi talks about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Today's Most In-Demand Marketing Skills
Improve your AI prompting and automation building with AI Prompting and Automation, a 4-part mini-workshop series hosted by Andy Crestodina and Christopher S. Penn. Available to PRO members now.
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PROFS PICK—SPONSORED
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Engage Your Prospects and Customers Everywhere They Are
Reach leads and customers on the channels they engage with most with Act-On's optimized channel strategy. Use automation to nurture and scale lead engagement. Build lead capture forms that convert across channels. And capture higher-quality leads with buyer intent signals. Learn how to master your lead capture with Act-On.
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JUN
4
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60 minutes | sponsored by Interrupt Agents and Glean
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JUN
10
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60 minutes | sponsored by AdRoll
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JUN
12
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3 free live sessions | sponsored by Wrike
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JUN
18
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45 minutes | sponsored by Stran
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NOV
2-4
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Don't miss the 20-year-running best B2B marketing event on the planet. Tickets are 20% off now!
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