Today's dose of marketing know-how.
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Together with the marketing automation platform company, Act-On.
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Today's dose of marketing know-how | Thursday, June 4, 2026
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👋 Hello, Marketer!
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Fun fact! In 1970, popcorn lover Orville Redenbacher was trying to nail brand positioning. He and his business partner paid a consulting firm $13,000 (that's over $111,000 in today's money) to come up with the best name for the brand. Their answer? It was right under his nose: his own name. And the popular Orville Redenbacher's popcorn was born.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline
AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in, and you have big goals! See how your peers voted.
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SPONSORED ARTICLE
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The Key to Real Business Impact With AI in Martech
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity.
Read more ➔
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SPONSORED GUIDE
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The Ultimate Lead Capture Guide for Modern Marketers
Learn how to attract, convert, and nurture more high-intent leads with practical strategies for forms, landing pages, and personalized campaigns. Plus, ensure your handoffs to sales set up both your teams to win.
Get the guide ➔
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INFOGRAPHIC
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The Difference Between Sales Positioning, Messaging, and Storytelling
This infographic a high-level overview of what enterprise sales storytelling, positioning, and messaging are—and how they differ.
Check out the infographic ➔
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SPONSORED WEBINAR
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How B2B Marketing Leaders Turn AI Into Real Pipeline
Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Discovering the Brain Science That Drives B2B Buyer Behavior with Nancy Harhut
Nancy Harhut discusses behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. She also covers the ethics of influence and the reasons a target audience might say no.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Marketing Writers Use AI in 2026
Stop generating "good enough" content with AI when you could use it to deeply understand your buyers, personalize at scale, and make your brand unavoidable. Discover how AI can make you an indispensable marketing writer with our 6-part Marketing Writing Bootcamp: AI Edition series. PRO members get full access now.
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PROFS PICK—SPONSORED
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Engage Your Prospects and Customers Everywhere They Are
Reach leads and customers on the channels they engage with most with Act-On's optimized channel strategy. Use automation to nurture and scale lead engagement. Build lead capture forms that convert across channels. And capture higher-quality leads with buyer intent signals. Learn how to master your lead capture with Act-On.
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JUN
4
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60 minutes | sponsored by Interrupt Agents and Glean
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JUN
10
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60 minutes | sponsored by AdRoll
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JUN
12
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3 free live sessions | sponsored by Wrike
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JUN
18
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45 minutes | sponsored by Stran
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NOV
2-4
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Don't miss the 20-year-running best B2B marketing event on the planet. Tickets are 20% off now!
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