Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Thursday, June 5, 2025
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👋 Hello, Marketer!
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My friend came to my neighborhood to go on a walk the other day. Though she lives in the same city, I had a blast showing her my walking route. It's funny how many seemingly insignificant things become not only familiar but also comforting in our daily routines—things we might not even notice until we get to show others.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Overcome Marketing Burnout: Three Challenges and Their Solutions
Burnout is on the rise among marketers. Learn how to regain energy and purpose through actionable mindset shifts and creative renewal.
Read more ➔
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COMMUNITY | QUOTE
"Do not underestimate the fierce competition you face in getting attention. Nobody in the world (except you) is waiting for your advertisement to appear."
—Victor O. Schwab, How to Write a Good Advertisement
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SPONSORED ARTICLE
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What Marketers Get Wrong About Email Personalization (And How to Fix It)
Discover how a simple, automated personalization framework can improve deliverability, engagement, and retention in your email marketing strategy.
Read more ➔
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SPONSORED
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Want Your Marketing to Stick? You Need the Right Story.
Learn how to stop chasing attention and start building lasting connections. Uncover the stories that set you apart at Fwd: Thinking with Wall Street Journal bestselling author and award-winning storyteller Kindra Hall on June 17.
Register now ➔
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INFOGRAPHIC
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How AI Is Being Used in HR
Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being used for HR?
See the infographic ➔
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SPONSORED WEBINAR
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A Marketer's Guide to Customer Journey Orchestration
Traditional marketing approaches can prevent you from connecting with buyers at crucial points in the customer journey. Instead of reacting late (or not at all!) to intent signals, respond in real-time with customer journey orchestration (CJO). Learn about CJO and how it improves business outcomes.
Save your spot ➔
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MARKETINGPROFS WEBINAR
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Stale Customer Journeys?
Are your customer journeys stale, causing you to lose the sale? Discover how Growth Positioning Strategies (GPS) can identify and avoid the roadblocks that stop prospects from buying. Customer journey expert Phoenix Harvey reveals the essentials of GPS and how you can uncover faster paths to revenue on Friday, June 13. Free registration. Bring your team to get everyone working together!
Faster paths to revenue ➔
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PODCAST FROM THE ARCHIVES
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Working Brilliantly From Home
Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
5 Types of Segmentation
There are five major ways to segment your market. And each method will tell you something different about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO membership.
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PROFS PICK—SPONSORED
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Uncover the story that sets your brand apart
You don't need a blockbuster budget to tell a great story that sets your brand apart. It already exists… you just haven't told it yet. Kindra Hall, Wall Street Journal bestselling author and award-winning storyteller, will help you craft your brand narrative at this Fwd: Thinking virtual event from Acoustic. You'll learn how storytelling shapes decisions, builds emotional connections, and creates lasting impact for brands. You'll discover how to tap into your brand's untold stories. And you'll find ways to shape those stories so they resonate with customers. Save your spot today.
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Upcoming Events
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JUN
5
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60 minutes | sponsored by Goldcast
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JUN
10
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45 minutes | sponsored by Acoustic
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JUN
11
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60 minutes | Session 3 of Modern Email Marketing Essentials
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
24
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See 5 short demos of today's hottest martech tools
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