Today's dose of marketing know-how.
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Together with the marketing automation platform company, Act-On.
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Today's dose of marketing know-how | Friday, June 5, 2026
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👋 Hello, Marketer!
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The idea for sunscreen traces back to 1938, when Swiss chemistry student Franz Greiter got a sunburn climbing a mountain. But forms have existed since ancient times that relied on things like plant extracts, olive oil, rice, and jasmine. Sometimes pain begets great ideas. Oh, and remember your SPF this weekend!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for B2B Marketers
Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value.
Read more ➔
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COMMUNITY | QUOTE
"Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go."
—Seth Godin
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SPONSORED GUIDE
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The Ultimate Lead Capture Guide for Modern Marketers
Learn how to attract, convert, and nurture more high-intent leads with practical strategies for forms, landing pages, and personalized campaigns. Plus, ensure your handoffs to sales set up both your teams to win.
Get the guide ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 5, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, May 29.
Stay in the know ➔
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FRIDAY FORUM
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Fix Your Campaign Chaos to Drive Pipeline
Your campaigns are running—but are they driving revenue? Join three expert sessions to learn how to build smarter campaign workflows, eliminate execution bottlenecks with AI, and connect every campaign to the pipeline and revenue numbers leadership actually cares about.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How to Become the Go-to Expert in Your Niche
In B2B marketing, becoming a recognized expert in your niche can be significantly beneficial to career and business success.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Beyond Your ROI
ROI isn't the only important metric—nor should it be the dominant one for measuring every marketing activity. Discover additional ways to evaluate your marketing in our master class, A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now to PRO members.
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PROFS PICK—SPONSORED
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Engage Your Prospects and Customers Everywhere They Are
Reach leads and customers on the channels they engage with most with Act-On's optimized channel strategy. Use automation to nurture and scale lead engagement. Build lead capture forms that convert across channels. And capture higher-quality leads with buyer intent signals. Learn how to master your lead capture with Act-On.
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JUN
10
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60 minutes | sponsored by AdRoll
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JUN
12
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3 free live sessions | sponsored by Wrike
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JUN
18
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45 minutes | sponsored by Stran
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JUN
26
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2-1/2 hours | presented by Erika Heald
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NOV
2-4
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Don't miss the 20-year-running best B2B marketing event on the planet. Tickets are 20% off now!
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