Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Tuesday, July 15, 2025
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👋 Hello, Marketer!
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This seems like a good time to check in on your word of the year. If you set one with me back in January, how's it going? Are you using it to motivate you? Is it showing up in your work or relationships? Do you need to reset anything to get back to it?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget
Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility.
Read more ➔
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COMMUNITY | TESTIMONIAL
"If you are part of the email creation process, watch this presentation. It will change the way you look at the importance of email design (including the copy)."
—Attendee, B2B Email Design Trends 2025: What's Working (and Why) with Logan Sandrock Baird
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SPONSORED ARTICLE
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$120B Gone to Fraud: Affiliate Compliance Is Your Only Shield
Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse.
Read more ➔
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SPONSORED
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How to Achieve Operational Maturity for Product-Driven Brands
Is your team scaling faster than your systems? This e-book offers a practical framework to assess and improve your operational maturity—helping you reduce friction, align teams, and accelerate your go-to-market efforts.
Read now ➔
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RESEARCH
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Marketing Agency Pricing and Cash Flow Trends for 2025
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Create Zero-Click Content That Drives Brand Lift
Most Google searches now end without a click, and platforms reward content that keeps users on-platform... Which means your traditional clickthrough strategies are obsolete. Join this practical session on how to build content that delivers value without requiring a click—and how to scale that process.
Save your spot now ➔
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INFOGRAPHIC
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59 'Big Idea' Thought Starters
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Does Your Site Connect With Visitors?
Your website visitors have buying options. But they're really looking for a brand that "gets" them. Does your website hit on the right emotions? Discover the tricks to higher-converting webpages with Website Conversion Rate Optimization, a 4-part workshop series hosted by Talia Wolf. Available now to PRO members.
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PROFS PICK—SPONSORED
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Need leadership buy-in for digital asset management?
Marketers often struggle to connect digital asset management (DAM) to measurable business value. This practical guide from Canto offers clear, actionable support you need to get the greenlight from leadership, including high-impact business cases that tie DAM directly to outcomes leadership cares about. It explains the difference between hard ROI and soft ROI—and how DAM delivers both—while offering real-world examples and relevant data you can use. Learn how DAM software helps teams drive immediate ROI, and what executives expect in a winning pitch. Download the guide.
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Upcoming Events
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JUL
16
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60 minutes | Session 8 of Modern Email Marketing Essentials
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JUL
17
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60 minutes | sponsored by Goldcast
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
15
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3 free live sessions | sponsored by Wrike
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