A clear, bold, unexpected marketing campaign idea enables you to break through the noise and capture attention.
So, how can you come up with a unicorn concept that'll resonate?
To help, Manifesto Writing created an infographic (below) covering 59 thought starters to help you crack the Big Idea.
It provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.
Check out the infographic:
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59 'Big Idea' Thought Starters [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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