Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Wednesday, July 16, 2025
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👋 Hello, Marketer!
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I've been getting sunflowers to adorn my kitchen island this month. To famed-sunflower painter Vincent van Gogh, sunflowers held symbolism for gratitude. I think he was onto something because they sure do brighten a room, and I find myself getting lost in the little joys of seeing them in full bloom.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Key to Scaling B2B Personalization With GenAI: Data Standards
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI.
Read more ➔
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COMMUNITY | POLL
Ready for another round of "Gen Z or Down Under?" In this game, you guess whether a phrase is Gen Z slang or a common expression in Australia and/or New Zealand. Results come out next week in our MarketingProfs Today newsletter. This week's phrase is "Yeah nah" meaning a softer form of "No."
Where did the term "Yeah nah" originate? (Take the poll on LinkedIn.)
- Gen Z
- Down Under
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SPONSORED
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How to Achieve Operational Maturity for Product-Driven Brands
Is your team scaling faster than your systems? This e-book offers a practical framework to assess and improve your operational maturity—helping you reduce friction, align teams, and accelerate your go-to-market efforts.
Read now ➔
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RESEARCH
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How Much Can AI Tools Accelerate Marketing Growth?
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Create Zero-Click Content That Drives Brand Lift
Most Google searches now end without a click, and platforms reward content that keeps users on-platform... Which means your traditional clickthrough strategies are obsolete. Join this practical session on how to build content that delivers value without requiring a click—and how to scale that process.
Save your spot now ➔
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PODCAST FROM THE ARCHIVES
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How to Implement Artificial Intelligence in Marketing
Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
4 Elements of Brand Trust
Buyers look for 4 signals that a brand is trustworthy: Is the brand Credible? Dependable? Verifiable? Capable? Boosting any one of these—or, better yet, all 4—increases trust and sales. And there's no better place to do that than social media! Start Building Brand Trust Through Social Media—Zontee Hou shows you how in this 4-part workshop. Included with PRO membership!
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PROFS PICK—SPONSORED
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Need leadership buy-in for digital asset management?
Marketers often struggle to connect digital asset management (DAM) to measurable business value. This practical guide from Canto offers clear, actionable support you need to get the greenlight from leadership, including high-impact business cases that tie DAM directly to outcomes leadership cares about. It explains the difference between hard ROI and soft ROI—and how DAM delivers both—while offering real-world examples and relevant data you can use. Learn how DAM software helps teams drive immediate ROI, and what executives expect in a winning pitch. Download the guide.
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Upcoming Events
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JUL
16
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60 minutes | Session 8 of Modern Email Marketing Essentials
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JUL
17
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60 minutes | sponsored by Goldcast
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase Aug 4!
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