Today's dose of marketing know-how.
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Together with digital asset management company
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Today's dose of marketing know-how | Friday, July 18, 2025
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👋 Hello, Marketer!
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One of my favorite summertime activities is relaxing in a hammock by the lake. There's nothing quite like the people-watching, critter-spotting, and twinkling of tree canopy in the gentle breeze you get when you find the perfect spot to set up. Sending you hammock-level vibes to enjoy your weekend. TGIF!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Top 7 Reasons Creative Directors Need Digital Asset Management
From time savings and increased productivity to usage rights, asset protection, and more, DAM's day as an essential tool for creative directors has arrived. The rewards are plentiful, and the risks of not investing in it are too great to ignore.
Read more ➔
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COMMUNITY | JOKE
Why did the email marketer buy an electric can opener?
She's obsessed with improving open rates.
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SPONSORED
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How to Achieve Operational Maturity for Product-Driven Brands
Is your team scaling faster than your systems? This e-book offers a practical framework to assess and improve your operational maturity—helping you reduce friction, align teams, and accelerate your go-to-market efforts.
Read now ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, July 18, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue
Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue.
Save your spot ➔
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RESEARCH FROM THE ARCHIVES
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The Most Important Content Management System Features
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Get Customer Clarity ASAP
Do you really know who your customers are and what they care about? Allen Weiss helps you get to the core of your buyers' needs in Lesson 3 from Marketing Strategy: Finding a Sustainable, Differential Advantage. Don't just hope you're targeting the right people. Get clarity about your customers with this 17 minute lesson now. Included with PRO.
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PROFS PICK—SPONSORED
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Need leadership buy-in for digital asset management?
Marketers often struggle to connect digital asset management (DAM) to measurable business value. This practical guide from Canto offers clear, actionable support you need to get the greenlight from leadership, including high-impact business cases that tie DAM directly to outcomes leadership cares about. It explains the difference between hard ROI and soft ROI—and how DAM delivers both—while offering real-world examples and relevant data you can use. Learn how DAM software helps teams drive immediate ROI, and what executives expect in a winning pitch. Download the guide.
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31
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase Aug 4!
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