Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, July 23, 2025
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👋 Hello, Marketer!
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The theater I went to over the weekend also had an extensive area littered with dozens of picnic tables set up for patrons to set out their ginghams and dine together before the show. It felt a little like a staggered friendsgiving with strangers dining separately but also together.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget
Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies.
Read more ➔
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COMMUNITY | JOKE
What does AI do after a breakup?
Machine Yearning
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RESEARCH
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B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
Check out the study findings ➔
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SPONSORED WEBINAR
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From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue
Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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B2B Email Marketing Techniques That Work Right Now
Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Progressively Profile Your Prospects
Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling helps you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part PRO workshop.
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Upcoming Events
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JUL
23
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60 minutes | Session 9 of Modern Email Marketing Essentials
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase Aug 4!
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