Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of information on email marketing.

"Most of the so-called experts are regurgitating old information, [so]...testing things is going to be your best path forward," he says. "You must be testing something every time you hit send."

Technology is changing. Things that were true 10 years ago no longer apply.

Jay and host George B. Thomas refer to the world of email marketing as "the Wild Wild West." "There are no more rules," Jay says, and then proves it by taking controversial stances.

Here are a few of them:

  • Open rates can be valuable (what?!).
  • Unsubscribes are a good thing, so don't let them freak you out.
  • There's no such thing as ultimate success with email; and if things don't suck, you're probably doing fine (whew).

This episode also emphasizes the importance of segmentation, A/B-testing, and CTAs that offer a benefit instead of a task.

Watch the video for more valuable insights:

Make sure you don't miss any future episodes: Subscribe to the Marketing Smarts Live Show on YouTube. And to catch up on all previous episodes, check out the full playlist on YouTube.

Episode Details, Guest Information, and Referenced Links

Episode No. 18

Guest's social media profiles:

MarketingProfs resources referenced in the show:

"In B2B News" article referenced in the show:

Enter your email address to continue reading

New B2B Email Marketing Techniques That Work Right Now | Marketing Smarts Live Show

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


image of George B. Thomas

George B. Thomas is a marketer, video Jedi, and HubSpot certified trainer with 25+ years of sales and marketing experience. George is owner and HubSpot Helper at georgebthomas.com. He has a record-breaking 38 HubSpot sales, marketing, service, CRM, and CMS certifications. George harnesses his expertise in graphic design, Web development, video editing, social media marketing, and inbound marketing to partner with, teach, and develop solutions for companies looking to develop their businesses and increase their revenue.

LinkedIn: George B. Thomas

Twitter: @GeorgeBThomas