Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, July 24, 2025
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👋 Hello, Marketer!
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There's something really special—a sacred feeling—when a bunch of adults show up to a shared space to enjoy an experience together. Like a play at an outdoor theater. Or a yoga class. Or even a B2B conference (like our B2B Forum!). Have you found a sacred space lately?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The correct answer is "Down Under." Check out what your peers said:
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INFOGRAPHIC
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How Tech, Especially AI, Is Transforming Enterprise IT Networks
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.
See the infographic ➔
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SPONSORED WEBINAR
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From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue
Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand examples of how marketers might use AI.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Strategy: A Category of One
Marketers like to throw around the word "strategy." But it has a specific meaning and purpose: to put your brand in a category of one. If your brand is too similar to your competitors, check out Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Included with your PRO membership.
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Upcoming Events
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JUL
24
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45 minutes | sponsored by SurveyMonkey
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JUL
30
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60 minutes | Session 10 of Modern Email Marketing Essentials
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase Aug 4!
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