Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, July 29, 2025
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👋 Hello, Marketer!
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Here's the thing. It's been hot in WI. So hot, it's hard to come up with quippy blurbs even when you love doing it. So this week I'm digging into silly holidays to mark the final days of July. Today? National Lasagna Day! Not exactly the dish of choice on a hot, summer day, but I am a sucker for a good pasta dinner.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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A Revenue Playbook for the Changing B2B Buyer Journey
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies.
Read more ➔
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COMMUNITY | TESTIMONIAL
"The energy and content are electric."
—B2B Forum attendee
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RESEARCH
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How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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AEO for the CMO: An Actionable Maturity Model for Answer Engine Optimization
SEO is being transformed. If your team is ready to work with AI-powered tools to make your brand a recommended resource in search results, this powerful AEO Maturity Model framework will get you there. Learn how to transition from SEO to AEO (answer engine optimization).
Save your spot ➔
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INFOGRAPHIC
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Six LinkedIn Tips for Creatives
LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Be an Industry Innovator
The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in B2B Content as CX, a four-part workshop available now to PRO members.
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Upcoming Events
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60 minutes | Session 10 of Modern Email Marketing Essentials
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 4!
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