Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, July 30, 2025
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👋 Hello, Marketer!
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Today's silly holiday isn't actually all that silly. It's International Friendship Day! It's a good time to give your BFF a call. Send your work bestie a nice message. Or reach out to the new friend you met at last year's B2B Forum to check in. Friendship takes many forms, and it's always worth celebrating!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results.
Read more ➔
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COMMUNITY | POLL
Gotta be honest, we offer B2B marketing training. Now it's your turn to be honest: Is that something you're into?
Do you attend B2B marketing training? (Take the poll on LinkedIn.)
- Yes, free webinars only
- I'm a MarketingProfs PRO (hi!)
- I take paid training elsewhere
- No time, interest, or budget
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RESEARCH
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Three Major Disconnects Between Enterprise CMOs and CEOs
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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AEO for the CMO: An Actionable Maturity Model for Answer Engine Optimization
SEO is being transformed. If your team is ready to work with AI-powered tools to make your brand a recommended resource in search results, this powerful AEO Maturity Model framework will get you there. Learn how to transition from SEO to AEO (answer engine optimization).
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How to Build a Great Marketing Team
Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's Your Brand's Specialization?
Brands can specialize in many ways: a single-segment concentration, a product, a market... What specialization does your brand focus on? Figure it out in just 15 minutes with "Solidify Your Position: Challenge Your Assumptions." It's Lesson 7 from our Marketing Strategy Master Class. PRO members get instant free access now!
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Upcoming Events
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JUL
30
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60 minutes | Session 10 of Modern Email Marketing Essentials
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JUL
31
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45 minutes | sponsored by Webflow
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AUG
7
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45 minutes | sponsored by StackAdapt
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AUG
15
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3 free live sessions | sponsored by Wrike
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 4!
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