Today's dose of marketing know-how.
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Together with AI Data Cloud company
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Today's dose of marketing know-how | Tuesday, July 8, 2025
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👋 Hello, Marketer!
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How's the start of the second half of the year treating you? Have you made time to think about all you accomplished in H1? See what worked, what didn't, and what you still want to try for the year? Thank some folks who helped you along the way? Don't forget to look back to help you forge ahead!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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What's Ahead for AI and ABM: Evolving From Tools to Orchestration
AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.
Read more ➔
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COMMUNITY | JOKE
Why did the marketer get into gardening?
She wanted to optimize organic growth!
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SPONSORED
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What Is Agentic AI?
AI agents can make decisions, perform tasks, and adapt to an environment—without constant human intervention—to automate a broader range of tasks, including core business functions. This guide covers use cases, benefits, and best-practices for secure, scalable AI adoption.
Get the guide ➔
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RESEARCH
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How CMOs Are Approaching Generative AI
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
Check out the study findings ➔
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MARKETINGPROFS VIRTUAL EVENT
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AI Friday Forum—This Week
Our lineup of marketing experts will help you quickly improve your B2B marketing results with AI. You'll learn about updated prompt engineering for marketers, tactics for creating content that sells, best-practices for showing up in AI search—and more!
Save your spot now ➔
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INFOGRAPHIC
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Six Social Media Tips for Introverts
This infographic looks at how introverts can show up on social media without burning out.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Content, Not Phone Calls
It's true: People are talking less on the phone. Friends, family... and customers. So even if the phone ain't ringing, make sure your cash register is! Jeannie Walters shows you how to make Sales-supporting content convenient in B2B Content as Customer Experience. This four-part workshop series is available now to PRO members.
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PROFS PICK—SPONSORED
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Agentic AI can help you optimize CX and drive marketing ROI
How, exactly? A new guide from Snowflake offers an in-depth look at agentic AI—exploring how autonomous agents differ from traditional and generative AI, and how agentic AI can enhance CX, sales, and marketing. You'll find real-world industry use cases, key business benefits, and practical strategies for implementing agentic AI. If you're looking for a future-ready marketing strategy and actionable insights tailored for marketers, access the full guide here.
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Upcoming Events
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JUL
9
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60 minutes | Session 7 of Modern Email Marketing Essentials
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JUL
10
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45 minutes | sponsored by Canto
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
17
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60-minute webinar | sponsored by Goldcast
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