Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, August 1, 2025
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👋 Hello, Marketer!
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I'm making up today's holiday—B2B Forum or Bust Day! I just booked my travel for this November. If you've ever run into me at B2B Forum, you know I truly have a blast every year. I can't wait to see over 800 of you there (a little JayBird told me prices increase Monday!) to nerd out over marketing, celebrate Friendsgiving traditions, and watch you all sing your hearts out at karaoke because I could never!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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Programmatic Media Buying: A Marketer's Guide
Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time.
Read more ➔
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COMMUNITY | JOKE
What's a social media manager's favorite game?
Hashtag
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ARTIFICIAL INTELLIGENCE
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AI Update, August 1, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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SPONSORED WEBINAR
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From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins
Don't let inconsistent messaging between your ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
On-the-Spot Stories
On the spot for a B2B story that demonstrates your brand's value and expertise? Use the 6Ps Framework! Ekaterina Walter reveals how—in under 7 minutes—in B2B Storytelling for Humans: Stories That Inspire Buyers to Action, lesson 15. Available now to PRO members.
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Upcoming Events
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AUG
7
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45 minutes | sponsored by StackAdapt
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AUG
14
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45 minutes | sponsored by Convertr
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AUG
15
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3 free live sessions | sponsored by Wrike
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 4!
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