Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, August 12, 2025
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👋 Hello, Marketer!
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Saturday was National Book Lover's Day. Though, if you're like me, you probably celebrate every day. I find that many marketers are avid readers. We often have to be for work, but I suspect many of you also just find a sweet escape in the pages of others' creative thoughts. If you haven't recently, maybe treat yourself to a new book!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Real Reason Your Shiny New Product Isn't Converting
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I keep coming back to MarketingProfs [events] because they offer the most expert-led and info-rich sessions with strategies that I can actually implement! I also appreciate the workbook from this particular session so I can go back and quickly apply what I learned."
—Attendee, Website Conversion Rate Optimization.
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RESEARCH
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The State of B2B Outbound Sales Outreach in 2025
How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy?
Check out the study findings ➔
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SPONSORED WEBINAR
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Data Chaos to Clarity: Tackling the Real Business Risks of Bad Data
Bad data isn't just a nuisance. It's a threat to pipeline performance, GTM efficiency, and strategic decision-making. But data you can be confident in fuels smarter decisions and stronger ROI. See how accurate data can streamline operations, power automation, and unlock growth.
Save your spot ➔
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INFOGRAPHIC
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The PR Power of Listicles: Why Journalists Still Love It
This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Slash Your LinkedIn Ad Budget
LinkedIn's default ad settings are costing you money—and reach. Discover a more productive way to run LinkedIn ads. AJ Wilcox shows you how in Low-Cost and Effective LinkedIn Ads That Convert. Included with your PRO membership.
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Upcoming Events
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21
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12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 11!
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