Although much has changed in the PR landscape in recent years, the good-old listicle remains an effective tactic for capturing journalists' attention and getting coverage.

Why? What is it about simple list content that continues to resonate?

An infographic (below) from Media Update explores the enduring power of listicles for PR.

Specifically, it looks at five key reasons journalists love them: readability, ease, clickability, structure, and versatility.

Check out the infographic:

 

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The PR Power of Listicles: Why Journalists Still Love It [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji