Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, August 14, 2025
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👋 Hello, Marketer!
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I’d like to issue a formal apology to you all. I have my calendar marked for national cat day... but not international cat day, which was last Friday. I hope you managed to celebrate if your life is graced with a four-legged fluffball. I’ll be groveling to my two, Stanley and Arnie, for weeks to come.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Brand GRAVITY's Pull: Attracting B2B Byers Across Research Channels
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.
Read more ➔
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COMMUNITY | QUOTE
"Doing your best really doesn't feel like work because you enjoy whatever you are doing… You do your best because you want to do it, not because you have to do it."
—Don Miguel Ruiz, The Four Agreements
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INFOGRAPHIC
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The Most Recommended Brands Globally and In the US
Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million customers in 28 markets.
See the infographic ➔
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MARKETINGPROFS EVENT
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B2B Marketing Trends Friday Forum: What's Ahead?
What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond!
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Motivate Buyers in the Age of Infinite Media
Mathew Sweezey of Salesforce offers tips and insights from his book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Transformative Case Studies
What is a case study if not a story about transformation? Discover how to tell better B2B stories with B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class will give you the tools to turn customer successes into persuasive content that helps seal the deal. Included with your PRO membership.
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Upcoming Events
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AUG
14
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45 minutes | sponsored by Convertr
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AUG
15
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3 free live sessions | sponsored by Wrike
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AUG
21
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45 minutes | sponsored by Webflow
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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