Which major brands are people most likely to recommend to others?
To find out, researchers at YouGov surveyed more than a million customers in 28 markets between June 1, 2024, and May 31, 2025.
An infographic (below) covers key findings from the research (see the full findings and methodology here).
It looks at the top 10 major brands with the highest positive recommendation scores among global respondents and US respondents. It also looks at the 10 major brands with the biggest year-over-year increases in positive recommendations among US respondents.
Check out the infographic:
