Today's dose of marketing know-how.
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Today's dose of marketing know-how | Friday, August 15, 2025
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👋 Hello, Marketer!
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I've been in this world for a while now, and I'm still blown away at how vulnerable life can be. Particularly if you write or teach. Or at least that's where I've felt it most lately. Sharing something from your brain is scary—hands down. Be sure to extend yourself grace when you're inviting in vulnerable moments!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals.
Read more ➔
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COMMUNITY | JOKE
My bank called to tell me I have an outstanding balance.
I said, "thanks, I've been practicing yoga."
—Join us for morning yoga at B2B Forum!
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ARTIFICIAL INTELLIGENCE
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AI Update, August 15, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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MARKETINGPROFS EVENT
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B2B Marketing Trends Friday Forum: What's Ahead?
What's next for B2B? Stay ahead of the curve and register now for the B2B Marketing Trends Friday Forum. Four industry experts will share what you need to know about what lies ahead in 2026 and beyond!
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Chris Penn and host George Thomas discuss what data science and AI mean for B2B marketing, how to implement machine-learning, and how to think like a data scientist.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Familiarity + Authority = Trust
Authoritative content on social media is a great way to repeatedly get your name in front of buyers. But what are they looking for, and how can you deliver that content? Get the answers you need for creating a great social media presence that attracts buyers in Building Brand Trust Through Social Media with Zontee Hou. Free mini-workshop available to PRO members like you.
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