Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Tuesday, August 19, 2025
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👋 Hello, Marketer!
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Just like that, we're more than midway through August already. If time feels extra fleeting these days, maybe try a grounding technique to stay present. Focus your senses and notice what you see, hear, or smell around you. Notice how your body feels. And tap into any bits of awe or wonder you find along the way.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The New Creative Talent Blueprint: Lead, Think, Inspire
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams.
Read more ➔
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COMMUNITY | QUOTE
"So test, you know, remailing to same person twice, three times, four times until they raise their hand... There's a bunch of different tests that you can do that don't require large volumes, but you'll still be able to learn a lot from."
—Mike Gunderson, Founder, Gundir
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SPONSORED
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Crack the Conversions Code: Custom Research on Upping Conversions and Driving Performance
Marketing leaders are rethinking ROI. This report shows how 267 marketers align brand and performance, scale AI, and adapt their tech to drive growth and increase high-quality conversions.
Increase your conversions ➔
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RESEARCH
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The Most Effective Marketing Tactics for Professional Services Firms
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.
Check out the study findings ➔
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SPONSORED
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Ready-to-Use Proven Customer Journey Templates
Marketing automation isn't just for over-resourced, over-engineered enterprises. Ortto's Big Book of Journey Automations proves just how simple—and effective—automation can be for you. Get expert tips, proven frameworks, and 30+ prebuilt journey templates—and get started.
Download the Big Book ➔
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INFOGRAPHIC
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Marketing Campaign Buzzwords That Drive Website Visits
Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Zero In on Impactful Content
To create content that makes an impact, meet these three criteria: Your content should be meaningful to your audience; it should say something new; and it should align with your brand. Hit all three... and you're golden! Want to learn how? Join research expert Michele Linn in Using Research for Content and Thought Leadership, a Master Class available to PRO members.
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PROFS PICK—SPONSORED
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Proven Strategies for Increasing Conversions and Growth
Discover how top marketers are aligning brand and performance, leveraging AI, and mastering multichannel execution. This report reveals actionable tactics, proven channel mixes, and real-world insights for driving campaign conversions and optimizing ROI. Learn how to overcome tech and measurement challenges and adapt your workflow for maximum impact. Download the report to empower yourself and your team with strategies that deliver measurable results.
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Upcoming Events
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AUG
21
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45 minutes | sponsored by Webflow
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AUG
28
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45 minutes | sponsored by Canto
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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