Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?
To find out, researchers at Adobe surveyed 1,001 people in the United States.
An infographic (below) covers key findings from the research.
It looks at the top buzzword categories that drive brand website visits and the top buzzwords by category.
It also explores the top emojis and slang that people say would encourage them to visit a brand's website.
Check out the infographic:
