Today's dose of marketing know-how.
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Together with the leading ad-buying platform,
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Today's dose of marketing know-how | Wednesday, August 20, 2025
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👋 Hello, Marketer!
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We're entering the height of planning season for marketers (some of you are already in it). Budgets for next year. How to squeeze the last of this year's budget. Campaign plans. GTM strategies. How the heck to end strong in Q4. I'm sending everyone in the thick of it, or heading there soon, lots of caffeinated well-wishes!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval
Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility.
Read more ➔
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COMMUNITY | JOKE
Why don't hummingbirds sing?
They can't remember the lyrics.
Join MarketingProfs B2B Forum attendees for Karaoke—or just hum along—at this year's B2B After Dark in Boston!
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SPONSORED
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Crack the Conversions Code: Custom Research on Upping Conversions and Driving Performance
Marketing leaders are rethinking ROI. This report shows how 267 marketers align brand and performance, scale AI, and adapt their tech to drive growth and increase high-quality conversions.
Increase your conversions ➔
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RESEARCH
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How ChatGPT and Google AI Mode Responses Differ
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.
Check out the study findings ➔
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SPONSORED
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Ready-to-Use Proven Customer Journey Templates
Marketing automation isn't just for over-resourced, over-engineered enterprises. Ortto's Big Book of Journey Automations proves just how simple—and effective—automation can be for you. Get expert tips, proven frameworks, and 30+ prebuilt journey templates—and get started.
Download the Big Book ➔
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PODCAST FROM THE ARCHIVES
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Marketing Drives Revenue, and Now You Can Prove It
Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Familiarity + Authority = Trust
Authoritative content on social media is a great way to repeatedly get your name in front of buyers. But what are they looking for, and how can you deliver that? Get the answers you need for creating a great social media presence that attracts buyers in Building Brand Trust Through Social Media with Zontee Hou. Free mini-workshop available to PRO members.
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PROFS PICK—SPONSORED
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Proven Strategies for Increasing Conversions and Growth
Discover how top marketers are aligning brand and performance, leveraging AI, and mastering multichannel execution. This report reveals actionable tactics, proven channel mixes, and real-world insights for driving campaign conversions and optimizing ROI. Learn how to overcome tech and measurement challenges and adapt your workflow for maximum impact. Download the report to empower yourself and your team with strategies that deliver measurable results.
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Upcoming Events
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AUG
21
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45 minutes | sponsored by Webflow
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AUG
28
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45 minutes | sponsored by Canto
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SEP
12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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