Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, August 6, 2025
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👋 Hello, Marketer!
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If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on full display. And, yes, it was rather fragrant. I didn't think it was that bad... but it was certainly a very unique smell.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes
Many marketers use AI without seeing real results. Discover how to plan strategically and integrate AI for lasting impact.
Read more ➔
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COMMUNITY | QUOTE
"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."
—Brian Halligan, co-founder of HubSpot
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RESEARCH
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Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?
Check out the study findings ➔
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SPONSORED WEBINAR
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From Ad to Inbox: Unifying Paid and Owned Channels for Full-Funnel Wins
Don't let inconsistent messaging between your ads and emails leave a negative impact on your brand's bottom line. Discover data orchestration techniques to unify your brand messaging and increase sales through a seamless, personalized customer experience.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Generative AI-Powered Conversations and the Conversation Automation Index
In this episode, guest David Greenberg, CMO of Conversica, discusses how generative AI can be integrated into everyday work processes by B2B marketers.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Target Their Pain Points
Does your website tell visitors your industry's equivalent of "The #1 PM Software," or do you offer something more attractive like "Complete project visibility?" The second one was written by Talia Wolf and team—and because it targets real problems, it made a real connection with buyers. Discover how you can create high-conversion B2B websites and ads in Website Conversion Rate Optimization, a 4-part workshop series hosted by Talia Wolf. Available now to PRO members.
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