Today's dose of marketing know-how.
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Together with email validation & deliverability platform
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Today's dose of marketing know-how | Thursday, September 11, 2025
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👋 Hello, Marketer!
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Have you done something nice for someone lately? A great way to make a small impact is to spread some appreciation to your peers on LinkedIn. Endorse them for a skill or give them a recommendation. It's a great, easy way to spread some gratitude, and it can do wonders for your own happiness, as well.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Adtech's Publisher-First Era: How SSPs Must Adapt to Survive
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This is both highly informative and highly entertaining. The presenter [Tyler Lessard] was excellent and made the tools seem very nonintimidating and really got me excited about using them."
—AI for Digital Markerers attendee. See our full list of AI trainings for marketers here.
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SPONSORED
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Email Bounces Hurting ROI? How to Clean Lists & Boost Inbox Placement.
Bad email addresses waste spend and tank email deliverability. See how ZeroBounce One combines list validation with email warmup, inbox testing, and blacklist and DMARC monitoring so you can send emails with confidence.
Learn more ➔
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INFOGRAPHIC
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What Is 'Unbossing'? And Do Workers Want It?
"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.
See the infographic ➔
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MARKETINGPROFS VIRTUAL EVENT
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Marketing Planning Friday Forum
As we approach the start of Q4, it's time to start thinking about planning for next year. Join us this Friday at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026—from AI to events to planning power moves.
Sign up here ➔
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PODCAST FROM THE ARCHIVES
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How to Identify What Advertising Strategy Is Best for Your Business
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How to Become a Thought Leader
Unique content drives engagement. And how do you come up with unique content? Surveys! Discover how to write, conduct, and analyze a survey so your content—and your expertise—is in a category of its own. Thought leader, this workshop series is for you. Check out Using Research for Content and Thought Leadership, available now to the PRO community.
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PROFS PICK—SPONSORED
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Stop Bounces, Start Conversions, Strengthen ROI
For B2B marketers, email performance depends on data accuracy and deliverability. ZeroBounce ONE offers an all-in-one platform with real-time email validation, inbox placement testing, blacklist monitoring, and DMARC tools—all for a low monthly price. With 25,000 monthly credits that roll over, you keep your lists clean, reduce bounce rates, and ensure your emails reach the inbox. The result: stronger engagement, better ROI, and a safeguarded sender reputation. Take control of your email campaigns today—discover what ZeroBounce ONE can do for you.
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Upcoming Events
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SEP
12
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3 free live sessions | sponsored by Cvent
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SEP
18
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60 minutes | sponsored by Goldcast
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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