Today's dose of marketing know-how.
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Together with Ortto, the marketing tool that scales with you
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Today's dose of marketing know-how | Tuesday, September 16, 2025
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👋 Hello, Marketer!
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I love birthdays. Especially others'. There's something special about taking time to celebrate someone else simply for being them. It gives you a reason to pause and realize why they matter to you, think about their favorite things, and find a way to delight them. If today is anyone's special day, happy birthday!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Performance Branding in B2B
Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results.
Read more ➔
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COMMUNITY | QUOTE
"Being topical is the biggest mistake you can make when it comes to creation.... How do you differentiate yourself if you're 'on-trend' like everyone else?"
Brand Mysticism, by Steven Grasse & Aaron Goldfarb
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SPONSORED
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Stuck Optimizing Customer Experience? There's a Template for That!
Get industry-level templates for customer journey stages—all the way from nurture to retention and everything in between—along with step-by-step guidance on how to customize and make each template your own.
Access the free guide here ➔
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RESEARCH
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The Secret to Successful Employee-Advocacy Posts on LinkedIn
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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A Practical Chat: How Marketing Teams Are Using AI + Video
AI is showing up in every aspect of marketing. But most teams are still figuring out how to make it useful day-to-day. Join this free webinar to learn how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows.
Save your spot ➔
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INFOGRAPHIC
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Where AI Gets Its Facts
Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Change Beliefs
Tell stories of B2B transformations, and change your audience's belief about how your brand can solve their problems! Ekaterina Walter, author of The Laws of Brand Storytelling, spilled the secrets that inspire buyers—and we got it all on tape. The B2B Storytelling for Humans Master Class is included with a PRO membership. Watch now!
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PROFS PICK—SPONSORED
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Solve the Challenge of Complex Customer Journeys
Marketers often struggle to move beyond siloed campaigns toward truly connected experiences. Ortto's Big Book of Journey Automations offers practical frameworks, expert tips, and more than 30 templates designed for every stage of the customer lifecycle—from nurture and onboarding to conversion and retention. You also get step-by-step guidance to adapt each template to your specific needs. Ortto's journey builder equips marketing teams to orchestrate personalized, timely customer journeys that boost engagement, drive conversions, and strengthen long-term retention, all while ensuring consistency and efficiency.
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Upcoming Events
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SEP
17
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60 minutes | session 3 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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18
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60 minutes | sponsored by Goldcast
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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