If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research from DSMN8.
The report was based on data from more than 500,000 employee-shared LinkedIn posts across various industries and geographies.
The researchers found that employee advocacy posts on LinkedIn with small edits (99% similarity to the original) on average get three times more engagement (reactions, comments, and clicks) than unedited ones.
The most commonly shared type of employee advocacy content on LinkedIn is images, the analysis found. However, text-only posts tend to get the most engagement.
The researchers found that those with 5,000-10,000 followers on LinkedIn tend to get the most engagement on their employee advocacy posts.
About the research: The report was based on data from more than 500,000 employee-shared LinkedIn posts across various industries and geographies.
