Today's dose of marketing know-how.
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Together with Ortto, the marketing tool that scales with you
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Today's dose of marketing know-how | Thursday, September 18, 2025
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👋 Hello, Marketer!
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I've been continuing my newfound bumblebee-identifying hobby and I'm getting better at being able to identify some! The downside is that I now have more photos of bumblebees on my phone than potions on my character when I play Skyrim. (This is a very niche blurb. If it spoke to you, we should connect!)
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How to Align Brand and Performance Marketing Without Sacrificing Either: A Framework for B2B Marketers
Marketers face pressure for immediate results, but sustainable growth requires balance. Learn how brand and performance marketing can reinforce each other to deliver long-term value.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "no one wants to hear me sing 😕" Check out what your peers said:
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SPONSORED ARTICLE
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The Hidden ROI Leak: Brand-Bidding and What CMOs Can Do
Discover how brand-bidding and ad-hijacking distort ROI, raise acquisition costs, and erode profitability—and learn what steps to take to protect branded search.
Read more ➔
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SPONSORED
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Stuck Optimizing Customer Experience? There's a Template for That!
Get industry-level templates for customer journey stages—all the way from nurture to retention and everything in between—along with step-by-step guidance on how to customize and make each template your own.
Access the free guide here ➔
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INFOGRAPHIC
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The Rise of AI-Enhanced Resumes and Job Applicants
Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a form of fraud, according a recent survey.
See the infographic ➔
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SPONSORED WEBINAR
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A Practical Chat: How Marketing Teams Are Using AI + Video
AI is showing up in every aspect of marketing. But most teams are still figuring out how to make it useful day-to-day. Join this free webinar to learn how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Five Keys to High-Performing Marketing Organizations
Mathew Sweezey, principal of marketing insights for Salesforce, shares insights into the differences between high-performing marketing organizations and everyone else, based on research into 7,500+ businesses from around the world.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Sell With Simplicity
Don't make your customers guess at your offer. With simple and transparent messaging, your buyers know exactly what they're getting (and whom they're getting it from). Simplify your marketing messages with Lesson 7 from How to Build a Standout Brand, streaming now for PRO members.
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PROFS PICK—SPONSORED
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Solve the Challenge of Complex Customer Journeys
Marketers often struggle to move beyond siloed campaigns toward truly connected experiences. Ortto's Big Book of Journey Automations offers practical frameworks, expert tips, and more than 30 templates designed for every stage of the customer lifecycle—from nurture and onboarding to conversion and retention. You also get step-by-step guidance to adapt each template to your specific needs. Ortto's journey builder equips marketing teams to orchestrate personalized, timely customer journeys that boost engagement, drive conversions, and strengthen long-term retention, all while ensuring consistency and efficiency.
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Upcoming Events
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8
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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