Today's dose of marketing know-how.
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Together with the platform for human + AI collaboration:
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Today's dose of marketing know-how | Tuesday, September 30, 2025
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👋 Hello, Marketer!
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This one is a shoutout from your friendly MarketingProfs marketing team! Ian, Jeffrey, me, and Val (in order of appearance, left to right) are all so pumped to meet you at this year's B2B Forum—which is only EIGHT weeks away! Sure, I'm biased, but it's also the best event in the world. Will I see you there?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How AI Will Affect Jobs and Why B2B Marketers Should Care
AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow.
Read more ➔
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COMMUNITY | JOKE
Want to hear a joke about construction?
I'm still working on it.
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SPONSORED ARTICLE
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Why Your Brand Is a Business Asset Worth Protecting
Protect your brand from costly disputes with trademarks, copyrights, and LLC formation. Learn proactive steps to secure your identity and build long-term trust.
Read more ➔
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SPONSORED WEBINAR
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Here's Your Chance to See Human + AI Collaboration in Action
Are you and your team ready for the agentic era? Learn why AI agents fail and how to build the right foundation for success, and see live demos of Asana's AI Teammates + AI Studio transforming real workflows. Join this Asana webinar to see AI agents in action.
Save your spot here ➔
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RESEARCH
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Blogging Benchmarks for 2025: Word Count and Frequency Trends
Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.
Check out the study findings ➔
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SPONSORED
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Write Better-Performing Subject Lines—Try This Tool
The subject line is the backbone of successful emails, ensuring they get opened. This must-bookmark tool makes writing high-performing subject lines simple. It gives you accurate open rate predictions for the subject lines you input—and suggests alternatives. Give it a try!
Test your subject line ➔
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INFOGRAPHIC
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The 40 Brands People Feel Most Intimately Connected To
Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
GA4, From Soup to Nuts
Marketers who rely on data can double-down on what works. And there's no data analytics platform like Google Analytics 4. Get all the steps you need to make the most of this platform, from setup to automated reporting and more, from expert Janet Driscoll-Miller. Janet's Modern Marketer's Guide to Google Analytics series gives you analytics ideas and insights you won't find anywhere else. Available now and included with your PRO membership.
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PROFS PICK—SPONSORED
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Turn AI chaos into wins: Real-world ways to cut wasted effort and deliver results
AI agents are everywhere now, but most fail to deliver real results. In fact, when given basic work tasks, agents fail 70% of the time. The reason? They operate in silos, creating duplication, confusion, and wasted effort. The solution is a stronger foundation: one that enables seamless collaboration between humans and AI at scale. Sign up for this webinar to discover the top reasons AI agents fail and ways Asana can prepare your org for the agentic era with the right foundation. And to cap it off, you'll see a live demo of Asana's AI Teammates and AI Studio in action across real-world workflows. Sign up for the webinar here.
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Upcoming Events
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OCT
8
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Join Ann Handley and Pam Didner for this special event kicking off Marketing Writing Bootcamp: AI Edition.
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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