Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research from MBLM.
The report was based on an analysis of 475 brands across 22 industries, with the researchers using AI to analyze the sentiment of 4.38 billion words posted by US-based audiences about the brands on social media.
An infographic (below) summaries key findings from the research.
It looks at the top 40 brands people feel most intimately connected to (see the full rankings and methodology here).
Check out the infographic:
