Today's dose of marketing know-how.
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Together with visual communication platform
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Today's dose of marketing know-how | Thursday, September 4, 2025
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👋 Hello, Marketer!
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Today is Eat An Extra Dessert Day, and I fully intend to celebrate. I live close enough to an ice cream shop that I can walk to it, which is both motivating and dangerously tempting. But in these glorious days of late summer, it feels pretty fitting to plan a trip for a special treat. If you partake, enjoy!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset
Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "we 100% avoid that." Check out what your peers said:
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SPONSORED
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From Brand Strategy to Execution—All in One Place
Strategy and execution don't have to live in separate tools. Canva's brand strategy templates connect the planning stage with the work itself—whiteboard, presentations, social, videos, and more.
Get free templates ➔
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INFOGRAPHIC
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A Guide for Your Omnichannel Analytics Strategy
This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts.
See the infographic ➔
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VIDEO FROM THE ARCHIVES
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Inclusive B2B Marketing Techniques You Can't Afford to Ignore
In a world where diversity and inclusivity are becoming central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing. This episode covers essential inclusive marketing techniques.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Talk to the Right Person
B2B buyer personas help you define key stakeholder types in your customers' buying process—decision-makers, influencers, end users—so you can tailor messaging and content to each role. Not sure how to identify stakeholders or use buyer personas? Ardath Albee reveals everything you need to know in her workshop series, Building and Using B2B Buyer Personas to Grow Revenue. Included with your PRO membership.
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PROFS PICK—SPONSORED
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Struggling to keep content consistent while moving fast and scaling?
Marketers face constant pressure to produce more content across more channels—without sacrificing brand integrity or creative speed. Canva addresses that challenge with centralized brand kits, locked templates, and scalable permissions that keep every asset on-brand. Teams can streamline workflows, reduce tool sprawl, and collaborate in real-time to move projects from concept to delivery efficiently. Start scaling your content and boost productivity. See how it all works in this 6-minute demo. Learn more on Canva's marketing solution's page.
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Upcoming Events
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60 minutes | session 2 of AI Prompting and Automation
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25
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8
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Six weekly sessions that will transform how you write
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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