By integrating data from every customer touchpoint into a unified narrative, omnichannel analytics enables businesses to understand the full customer journey, enhance personalization, and optimize decision-making.
So, how can you get started?
An infographic (below) from Grazitti Interactive provides an overview for executives.
It looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts.
Check out the infographic: