Today's dose of marketing know-how.
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Together with visual communication platform
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Today's dose of marketing know-how | Friday, September 5, 2025
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👋 Hello, Marketer!
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I think it's time for a good ol' fashioned TGIF! Whether this was a short week for you or not, I bet it was a busy one. Shoutout to all the parents of back-to-school kiddos for the plethora of emotion that comes at all ages. And shoutout to you for all you accomplished this week. Happy Friday!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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How Design Practices Enhance Your Marketing Strategy
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success.
Read more ➔
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COMMUNITY | TESTIMONIAL
"Great, fresh look at writing B2B copy. I'm going to take some of the suggestions into my current web work."
—Attendee, Marketing Writing Bootcamp 2024. All-new MWB:AI starts Oct 8.
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SPONSORED
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From Brand Strategy to Execution—All in One Place
Strategy and execution don't have to live in separate tools. Canva's brand strategy templates connect the planning stage with the work itself—whiteboard, presentations, social, videos, and more.
Get free templates ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 5, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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VIDEO FROM THE ARCHIVES
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Nine Criteria for an Ironclad Brand Strategy
Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Sparkling, Still, or Tap?
A Michelin-rated restaurant in England has made the news by adding a new menu: 7 kinds of bottled water. And this small shift in positioning has customers flowing in the door. Want to stand out in your industry? Clarify your brand's positioning with Allen Weiss's Master Class: Marketing Strategy: Finding a Sustainable, Differential Advantage. Available now to PRO members.
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PROFS PICK—SPONSORED
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Struggling to keep content consistent while moving fast and scaling?
Marketers face constant pressure to produce more content across more channels—without sacrificing brand integrity or creative speed. Canva addresses that challenge with centralized brand kits, locked templates, and scalable permissions that keep every asset on-brand. Teams can streamline workflows, reduce tool sprawl, and collaborate in real-time to move projects from concept to delivery efficiently. Start scaling your content and boost productivity. See how it all works in this 6-minute demo. Learn more on Canva's marketing solution's page.
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Upcoming Events
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SEP
10
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60 minutes | session 2 of AI Prompting and Automation
with Andy Crestodina and Christopher S. Penn
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3 free live sessions | sponsored by Cvent
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18
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SEP
25
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45 minutes | sponsored by ZoomInfo
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OCT
8
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Six weekly sessions that will transform how you write
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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