Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, January 10, 2026
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In This Issue
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ARTICLE
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Decoded: How to Win B2B Buyers in the AI Search Era
B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations.
Read more ➔
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RESEARCH
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B2B Thought Leadership Content Trends for 2026
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.
Check out the study findings ➔
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ARTICLE
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SaaS Is Evolving and AI Is Driving It
AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 9, 2026: AI News and Views From the Past Three Weeks
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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Social Media Marketing Trends to Watch in 2026
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.
See the infographic ➔
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ARTICLE
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The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.
Read more ➔
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RESEARCH
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Do Marketers Know the Vocabulary of AI Search Optimization?
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Something Better Than ROI?
ROI isn't the only important metric—nor should it be the dominant one for measuring every marketing activity. Discover other ways to evaluate your marketing and why they matter in Lesson 8 from our Master Class: A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now to PRO members.
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Upcoming Events
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22
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NOV
2-4
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