Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, January 17, 2026
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In This Issue
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ARTICLE
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Marketing to Machines: The New Funnel for an AI-Driven Buyer
AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.
Read more ➔
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INFOGRAPHIC
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Social Media Marketing Trends to Watch in 2026
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.
See the infographic ➔
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ARTICLE
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The New Era of Retargeting Will Help B2B Brands Thrive
Connected TV retargeting helps B2B marketers engage long-cycle buyers, build trust, and move leads forward with high-impact, measurable ads across the biggest screen. Read more.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 16, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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RESEARCH
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Social Media Platform Trends in the US
YouTube is the most widely used social platform by adults in the United States, according to recent research.
Check out the study findings ➔
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ARTICLE
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SaaS Is Evolving and AI Is Driving It
AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, pilot AI-native alternatives, and measure real value faster.
Read more ➔
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RESEARCH
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The Use of Unapproved AI Tools by Employees
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research.
Check out the study findings ➔
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INFOGRAPHIC
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How Employees Feel About AI Workflow Integrations
Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more productive and efficient with AI tools at their disposal, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Be an Industry Innovator
The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in "B2B Content as CX," a four-part workshop available now to PRO members.
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