Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, January 31, 2026
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In This Issue
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ARTICLE
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Why Internal Politics Will Always Be Part of Your Marketing Strategy
Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward.
Read more ➔
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INFOGRAPHIC
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The Impact of the 'Gen Z Stare' in the Workplace
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare."
See the infographic ➔
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ARTICLE
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Automation vs. Authenticity: The Real Risk of AI in B2B Marketing
AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 30, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
Stay in the know ➔
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RESEARCH
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How Today's B2B Buyers Approach RFPs and Vendor Selection
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.
Check out the study findings ➔
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ARTICLE
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When the Data Doesn't Add Up: A CMO's Guide to Auditing Measurement Tools
When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions.
Read more ➔
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RESEARCH
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Do Clients Trust In-House Marketing Agencies?
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.
Check out the study findings ➔
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SPONSORED ARTICLE
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Why Marketing Ops Is Becoming the Most Strategic AI Role in the Organization
AI-powered workflows are transforming marketing operations into strategic leaders who architect systems, govern data, and turn strategy into execution at scale.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Results From Email
Want higher ROI from your emails? Join email guru Jay Schwedelson for The Real Truth About Email Marketing. This Master Class makes it easy to send better emails, from smarter subject lines to compelling CTAs. Included with PRO membership.
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FEB
4
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session 2 of the AI Assistants and You PRO series
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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