Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, October 18, 2025
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In This Issue
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ARTICLE
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The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans
Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results.
Read more ➔
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INFOGRAPHIC
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FOMO Content Marketing: The Good and Bad of Chasing Trends
Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content, according to recent research.
See the infographic ➔
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ARTICLE
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Making AI Actually Work: A CMO's Guide to Scaling AI Across the Organization
AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, October 17, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery
AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable.
Read more ➔
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RESEARCH
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The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Break Through the Noise on Social
How do you break through the noise and gain attention on social media? One way is to change the format of your content. For example, Zontee Hou flipped the long-format webinar on its head. Discover this little-known method and more in Session 3 of Building Brand Trust Through Social Media. This entire series is available now to PRO members.
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