📋 Table of Contents

Saturday, November 4, 2023

📋 Table of Contents

1. Seven GA4 Metrics to Help You Master User Behavior Analysis

2. Sales and Marketing Alignment Insights, Strategies, and Success Indicators

3. Building a Partner Community for B2B Marketing and Sales Success

4. Publications Don't Want Your AI-Generated Content

5. The History of Reddit: What Marketers Need to Know

6. Choosing the Right Customer Data Platform: A Guide

7. What Makes B2B Tech Buyers Distrust Brands?

8. The Power of AI in B2B Marketing and Communications

9. Slash Leads. Grow Revenue. MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Seven GA4 Metrics to Help You Master User Behavior Analysis

Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis. »

podcast

Sales and Marketing Alignment Insights, Strategies, and Success Indicators

Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks for achieving synergy between your Sales and Marketing efforts. Read more and listen in. »

video

Building a Partner Community for B2B Marketing and Sales Success

Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. Dig into the episode's goldmine of insights. Tune in! »

article

Publications Don't Want Your AI-Generated Content

Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI. »

infographic

The History of Reddit: What Marketers Need to Know

This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023. Check out the infographic. »

article

Choosing the Right Customer Data Platform: A Guide

A customer data platform compiles data from multiple internal sources, resulting in a central database that offers a 360-degree view of customers. Here's how to ensure you pick the solution that's right for your business. »

research

What Makes B2B Tech Buyers Distrust Brands?

Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research. Check out the study findings. »

video

The Power of AI in B2B Marketing and Communications

Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? Tune in! »

Slash Leads. Grow Revenue.

MarketingProfs Master Class for PRO members

No matter what season we're in, slashing your leads in half is a scary idea. But what if that smaller list generated 20% more revenue? In A Marketer's Field Guide to Financial Goal Setting and Measurement, host Samantha Stone reveals how she focused on the right KPIs to build a buying audience and grow revenue—and how you can, too.

Measure impact, not activity

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

Choosing the Right Customer Data Platform: A Guide »

Building a Partner Community for B2B Marketing and Sales Success | Marketing Smarts Live Show »

The History of Reddit: What Marketers Need to Know [Infographic] »

What Makes B2B Tech Buyers Distrust Brands? »

Seven GA4 Metrics to Help You Master User Behavior Analysis »

The Power of AI in B2B Marketing and Communications | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

B2B Data Startup Firmable Announces Beta Product Launch and $9M Investment Yahoo Finance

Eleve Media Launches CreatorTag, a Martech Solution for Brands and Creators Business Standard

GlobalMeet Launches New Centerstage Managed Feature for Virtual Events Yahoo Finance

UserTesting Adds Niche Audience Recruitment Feature to Help Teams Capture Critical Insights From Unique and Hard-to-Reach Audiences MarTech Series

Onyx CenterSource Announces GroupPay Product Integration and Partnership With Cvent PR Newswire

Elastic Path Partners With Twilio to Streamline Personalized Commerce Experiences MarTech Series

Upcoming Events

NOV

Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner

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Behind the Scenes: How We Built a Webinar Using ChatGPT
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Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra

NOV

AI in Marketing: How to Cut Through the Hype and Harness AI's Potential
45-minute webinar | sponsored by SurveyMonkey

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