Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, April 18, 2026
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In This Issue
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ARTICLE
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Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement.
Read more ➔
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RESEARCH
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How Americans Consume Audio in 2026: Platform and Podcast Trends
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.
Check out the study findings ➔
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ARTICLE
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The Future Funnel: Why Advocacy Is the Engine of B2B Growth
B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, April 17, 2026: AI News and Views From the Past Week
Catch up on select AI news and developments since Friday, April 10. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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The Content Qualities Correlated With AI Citations
Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.
See the infographic ➔
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ARTICLE
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Building a Brand That Lasts: Why Trademarking Is an Entrepreneur's Secret Edge
Trademarking is more than legal protection. It strengthens your brand, builds credibility, and supports growth. Learn why entrepreneurs should prioritize trademark protection early.
Read more ➔
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RESEARCH
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Where B2B Buyers Begin When Researching Software
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.
Check out the study findings ➔
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INFOGRAPHIC
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Is Your Martech Stack Healthy? A Checklist for SaaS Firms
This checklist helps you determine if your martech stack is streamlined, integrated, and set up to support scaling your SaaS company.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Email Best Practices
Even with changes in customer behavior and technology, email marketing is still the best way to connect with your prospects and customers, share opportunities and insights, and build relationships that sustain business. Discover today's actionable best practices for B2B email marketing in Modern Email Marketing Essentials, a 10-part series to turn "old school" email marketing into new-school cool.
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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APR
30
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60 minutes | sponsored by Goldcast
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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