Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 10, 2025
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In This Issue
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ARTICLE
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The New B2B Social Media Environment: How to Navigate the Choppy Waters
B2B social media is evolving fast. Learn how marketers are adjusting to new platforms, content types, and SEO trends to stay competitive.
Read more ➔
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INFOGRAPHIC
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What's the Difference Between SEO, AEO, and GEO?
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each is most useful for.
See the infographic ➔
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ARTICLE
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Three Modern Branding Challenges: Market Hyper-Dynamics, Breaking Through, Short-Termism
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy.
Read more ➔
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INFOGRAPHIC
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How AI Is Impacting Workers' Jobs
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say they've made their jobs easier, according to a recent survey.
See the infographic ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 9, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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What Does the Marketer of the Future Look Like?
AI is reshaping marketing roles, freeing teams and marketers from grunt work and elevating creativity and taste as core differentiators in modern marketing organizations.
Read more ➔
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RESEARCH
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The State of B2B Influencer Marketing in 2025
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?
Check out the study findings ➔
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